2026
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HennessyChinese new year 2027
The challenge
For Chinese New Year 2027, the Year of the Goat, I had to turn a single artist's gesture, Lin Tianmiao's ribbon, into a design language that holds from the sleeve to the window, without ever becoming decoration.
The Goat had to be inferred, never illustrated; the product had to stay the hero at every scale.
The Sleeve
the gesture become a case
Here the gesture finds its first expression.
A ribbon encircles the carafe, embracing and protecting it.
Protection ceases to be an added shell: it becomes the extension of the wrapping itself, the same hand that binds and that shelters.
The first object in a grammar that will go on to unfold across the box, the display case and the space.
The Goat version
square format
Lin Tianmiao's ribbon winds around the box, and the goat's silhouette can be glimpsed there, debossed in relief.
The Carafe version
ribbon silhouette
A second reading of the same gesture: here, no animal figure.
The ribbon traces in hollow the silhouette of the X.O carafe,the object tells its own story.
More abstract, more timeless, this version speaks to the collector as much as to the festive gift. It follows the same two-layer logic: deep red for the box, celadon for the setting.
T H E W I N D O W
The threshold of the year
In the window, the gesture rises to the scale of the gaze. The ribbon lifts around the carafe and draws the Goat in the air , a promise, before you even step inside.
The product remains the hero; all the rest is nothing but breath and light around it.
